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Monday, December 6, 2010

Wal-Mart Brings Back "Christmas" to Christmas Marketing

Christmas is the busiest time of the year for retailers with the whole population pouring onto the high street or shopping online looking for the perfect presents for their friends and family. With this in mind it is important that business owners prepare themselves for this increase in customers, because you can do a lot of lasting damage to your brand reputation if you fail to provide good customer service during the festive season. And the only way that you are going to be able to give your customers the quality service they deserve is by using a retail EPoS system. 

These software packages are designed with the newest technologies to help make selling easier for businesses. They can streamline the way you work and communicate with your staff, your suppliers and your website e-commerce store if you have one. This can free up a huge amount of time for those business managers already bogged down in administration and it will speed up the time it takes to make a sale.


This is because retail EPoS machines carry out all of the functions of your till, card terminal, website manager, inventory checker and your relationship with your supplier in one piece of software. This makes it more convenient to use and reduces the price business owners would be paying should they buy all of the pieces of technology mentioned above separately. 


It also helps you to communicate more efficiently with your customers on issues such as stock levels and delivery. In the run up to Christmas there are often items that people want to buy and will look on the internet and in shops for the item. Your retail EPoS system can automatically tell your website that there are limited numbers of every item left in stock. It can also give customers an idea of how long delivery times will be or the number of days it will take to come back into stock because it can communicate with your suppliers.


This makes the role of a business manager so much easier because suppliers are warned when items are running low in stock, preparing them to order more in because they can expect an order from you imminently.


All of these functions are invaluable to business owners in the retail sector due to the high demand of many items at Christmas time and the longer postage times due to the festive postal delays. Without a retail EPoS machine in the background carrying out all the hard work, businesses face losing valuable customers who can get similar purchases in half the time from somewhere with more technical savvy than you. Not having a retail EPoS system is a business disaster in this high-speed, highly technical world.

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